The Benefits of Custom-printed Parcels

When it comes to packaging your products for delivery, you might think of satchels or boxes with little to no design on them.

But it doesn’t have to be this way!

Custom printing allows you to customise your parcel options to reflect your brand and wow the customer. And the best part is that there are multiple ways you can custom print your parcels.

Whether it’s through branded sustainable packaging, bespoke courier bags or customised labels, you’re truly spoiled for choice. There are also some great benefits you can reap when you add a bit of branded flair to your parcels – and we’re going to cover these benefits and more in this blog!

Brand Awareness

Growing your brand awareness is one of the great advantages of having custom-printed parcels. When your logo and brand is splashed across a box or satchel, it can help build brand recognition for your existing and potential customers. If your branded package stands out, then your customers are likely to share it on social media with their followers or to their friends through word-of-mouth.

In addition, people are likely to reuse cardboard boxes for day-to-day tasks. And if your box is branded and other people see it, they might enquire about the brand on the box and do their own research.

Professional Appearance

Having a printed parcel, be it box or satchel, is a great way to show your professionalism while staying on brand. By making your parcels look more legitimate, your customers are more likely to trust your brand and feel comfortable ordering from you again.

By extension, the first impression of your brand counts, and this applies to your packaging. By ensuring your parcels are secure and tight, your customers are more likely to trust that you care about your product and their happiness. This attention to detail can go a long way, as customers who know their order will be packaged safely will buy from you time and again.

Sizing to Suit Your Product

One of the great things about custom printing and packaging is that you can customise the size of the parcel to suit the product you’re shipping. This is especially advantageous when your product doesn’t conform to conventional packaging sizes.

Custom-sized boxes and satchels also help reduce the likelihood of damaged products. And when the customer receives a damaged product, they’ll return it back to you or make a complaint about their experience. This can be damaging for your brand, especially if the reviews are shared and re-shared across social media. But you can reduce this risk by investing in customised packaging – it’s as simple as that!

You can also save money by having boxes or satchels tailored to your product, rather than investing boxes that aren’t the right size for your products. Another great thing about custom packaging is that you can buy in bulk, so if you’ve got a best-selling product then you’ll have an abundance of packaging to support order volume.

Add some Branded Flair to Your Parcel with Blu Print

Here at Blu Print, we pride ourselves on providing a number of custom-printed parcels to suit brands across numerous industries – all with a focus on eco-friendly products!

So, whether you’re a new business looking for a reliable packaging partner or an established business looking to shake things up, then we’ve got you covered.

Get in touch with our team and discover our range today!

Image Credit:

Original image source:https://www.pexels.com/photo/person-handing-over-packages-6868618/

How to Perfect Your Packaging for eCommerce

If you look at product packaging and see a simple vessel for carrying products from depot to doorstop, you’re looking at it all wrong.

Besides the 17 times they checked the tracking code in anticipation, retail packaging is your company’s first opportunity to interact with a customer since they clicked “buy” at your online store.

Whether it’s covered in styrofoam or made from a material that’s more sustainable packaging is your way of saying “hello and thanks for choosing my brand.”

So, don’t leave that canvas blank! Get creative, continue the conversation, wow your customer and inspire them to repeat the process.

With Blu Print’s custom commercial printing and personalised labels, your next delivery can look however you want it to.

Types of Packaging

Not all packaging was created equal and your product won’t suit every package, so it pays to know what’s available to you.

The difference between choosing the right or wrong packaging can include fewer damaged goods, more efficient vehicle packing, and therefore reduced delivery costs.

Consider your product dimensions and quality as you choose from these options below:

Cardboard boxes

Available in all sorts of shapes and sizes, cardboard is a popular packaging because it’s cheap, lightweight and there’s a box to suit your product.

Cardboard’s downfall comes when you consider packing products like apparel or fragile goods – the latter of which will require additional packaging for protection.

Soft satchels

This is an area where Blu Print has made a name for itself, as we have developed our Enviro 80 eCommerce satchels for a range of widely-recognised retailers across Australia.

These flexible, eco-friendly packaging products are easy to produce and Blu Print sells them at a fraction of the cost of Australia’s leading postal service.

They’re well suited to non-fragile products and far more satchels can fit into one delivery van than a pile of cardboard boxes.

Making Your Parcel Sparkle

It doesn’t literally need glitz and glam if that’s not your style or not what your customers need.

All that a good package needs to do is deliver the product, be visually appealing, represent your brand, and start a conversation.

This can be done using all kinds of elements both inside and on the outside of the parcel.

Custom-printed branding

Blu Print loves to receive all kinds of designs from clients to adorn its eCommerce postal satchels – from simple logos to funky slogans and imagery, the choice is yours.

Bright colours always make an impression on the customer, but make sure that they represent your brand’s aesthetic.

A good conversation starter might be a question about what they’ll buy next, or a QR code to revisit your store.

What’s in the box?

Once the customer rips open the packaging (after carefully considering the outside, of course), they’ll behold their long awaited product.

Sitting atop that product could be a hand-written card, thanking them for their purchase.

This personalised touch is just what some customers need to feel appreciated and encouraged to buy again.

If cute notes aren’t your style, consider including a coupon for a discount next time they shop with you. Just 10% off could be all they need to return and spend even more.

Contact Blu Print

Nailing your packaging is a fine art, but it’s a crucial part of the eCommerce experience.

Where bricks-and-mortar stores have their shopfront and shelving designs, you have your website and packaging to play with.

Make an impression on your customers and choose our custom packaging, printing and labelling services.

Get in touch today to learn more.