The perception of flexible packaging
| The Perception | The Reality |
| Flexible packaging is unnecessary waste | Before it is waste, flexible packaging plays an essential role as it protects goods throughout the supply chain and enables a proper and safe delivery to the end-consumer |
| Flexible Packaging cannot be recycled | Flexible packaging is increasingly recycled, check out Redcycle |
| Flexible packaging is not relevant in a circular economy as it is assumed that it is not recyclable | Flexible packaging adds value in a circular economy through very efficient use of materials and energy resources. If on top of that it is collected and recycled, this increases its resource efficiency even further |
| Products produced from recycled material cant be as good | Blu Prints Enviro 80 satchels are equally as strong as traditional bags |
| Flexible packaging is a cause of land and marine litter | When flexible packaging is not collected, there is a risk that it might leak into nature. Collection of flexible packaging waste can significantly reduce the risk of it becoming land and marine litter, we are promoting Redcycle |
| Flexible packaging is a waste of resources | With flexible packaging, customized barrier protection and appropriate portioning reduces the risk of waste thus saving many resources |
