How to Perfect Your Packaging for eCommerce
If you look at product packaging and see a simple vessel for carrying products from depot to doorstop, you’re looking at it all wrong.
Besides the 17 times they checked the tracking code in anticipation, retail packaging is your company’s first opportunity to interact with a customer since they clicked “buy” at your online store.
Whether it’s covered in styrofoam or made from a material that’s more sustainable packaging is your way of saying “hello and thanks for choosing my brand.”
So, don’t leave that canvas blank! Get creative, continue the conversation, wow your customer and inspire them to repeat the process.
With Blu Print’s custom commercial printing and personalised labels, your next delivery can look however you want it to.
Types of Packaging
Not all packaging was created equal and your product won’t suit every package, so it pays to know what’s available to you.
The difference between choosing the right or wrong packaging can include fewer damaged goods, more efficient vehicle packing, and therefore reduced delivery costs.
Consider your product dimensions and quality as you choose from these options below:
Cardboard boxes
Available in all sorts of shapes and sizes, cardboard is a popular packaging because it’s cheap, lightweight and there’s a box to suit your product.
Cardboard’s downfall comes when you consider packing products like apparel or fragile goods – the latter of which will require additional packaging for protection.
Soft satchels
This is an area where Blu Print has made a name for itself, as we have developed our Enviro 80 eCommerce satchels for a range of widely-recognised retailers across Australia.
These flexible, eco-friendly packaging products are easy to produce and Blu Print sells them at a fraction of the cost of Australia’s leading postal service.
They’re well suited to non-fragile products and far more satchels can fit into one delivery van than a pile of cardboard boxes.
Making Your Parcel Sparkle
It doesn’t literally need glitz and glam if that’s not your style or not what your customers need.
All that a good package needs to do is deliver the product, be visually appealing, represent your brand, and start a conversation.
This can be done using all kinds of elements both inside and on the outside of the parcel.
Custom-printed branding
Blu Print loves to receive all kinds of designs from clients to adorn its eCommerce postal satchels – from simple logos to funky slogans and imagery, the choice is yours.
Bright colours always make an impression on the customer, but make sure that they represent your brand’s aesthetic.
A good conversation starter might be a question about what they’ll buy next, or a QR code to revisit your store.
What’s in the box?
Once the customer rips open the packaging (after carefully considering the outside, of course), they’ll behold their long awaited product.
Sitting atop that product could be a hand-written card, thanking them for their purchase.
This personalised touch is just what some customers need to feel appreciated and encouraged to buy again.
If cute notes aren’t your style, consider including a coupon for a discount next time they shop with you. Just 10% off could be all they need to return and spend even more.
Contact Blu Print
Nailing your packaging is a fine art, but it’s a crucial part of the eCommerce experience.
Where bricks-and-mortar stores have their shopfront and shelving designs, you have your website and packaging to play with.
Make an impression on your customers and choose our custom packaging, printing and labelling services.
Get in touch today to learn more.